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This seems like a good time for musicians to start doing their own distribution. Not sure about the technical aspect; but I guess it's still possible to sell albums in iTunes? Or some other app?

The problem with Spotify, Apple Music's streaming and YouTube music's algorithm is that it wants you to keep listening and it will feed you whatever it guesses you will like. Which means they will feed listeners AI-generated slop if they can get away with it. So I guess it's time for independent musicians who can prove their humanity to just put a damn ad for their music in front of potential listeners and try the direct sales routes. Mind-you, a non-AI generated ad, created by actual human filmmakers with AI-free tools and workflows.

Of course, there may be a second problem, and that's the youth who can enjoy happy music are broke. Middle-agers are too busy caring for kids and for the elderly, and thus naturally depressed and running in coping mechanisms, and that's before coming to our ossified musical tastes. And anybody older than that must use their running-out time wisely and only shop for funerary tunes. Woe if the arts should depend on our patronage.



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