I feel like this whole article is seeking to 'maximize engagement', which I'm using as a lofty euphemism for trolling its readers.
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Mariam Gergis, a registered nurse at UCLA who also works a second job as a home caregiver, said she’s better off than many others, and still she struggles. “I can barely afford McDonald’s,” she said. “But it’s a cheaper option.”
On Monday morning she sat in a booth at a McDonald’s in MacArthur Park with two others. The three beverages they ordered, two coffees and a soda, amounted to nearly $20, Gergis said, pointing to the receipt. “I’d rather have healthier foods, but when you’re on a budget, it’s difficult,” she said.
Her brother, who works as a cashier, can’t afford meals out at all, she said. The cost of his diabetes medication has increased greatly, to about $200 a month, which she helps him cover.
> The three beverages they ordered, two coffees and a soda, amounted to nearly $20
I don't live in CA, but this just seems insane? Even in "captive" locations like airports etc. where prices for stuff are higher than a typical brick-and-mortar location, I don't even understand how two coffees and a soda could approach $20. If they'd DoorDashed it, sure. But those numbers don't make sense.
You're probably imagining two black coffees, and all three drinks being of modest size like medium.
But if you turn those into "specialty" coffees and upsize them, and then add ~10% sales tax, it's very plausible that the price was closer to $20 than $10.
Between prices inflating and people's tastes being pretty unmoderated and indulgent for a long while now, the total cost of "everyday" expenses adds up quick.
Even the simple black drip coffee drinks that have basically no material or labor cost are priced at $2-4 in a lot of places now because people have become so dependent on the habit of treating themselves to one, and often a very large one, that they've become price insensitive and easily exploited by any coldly calculating business.
> black drip coffee drinks that have basically no material or labor cost
Raw coffee prices have been rising for a while now[0], and I assume even in the US people are more attuned to decent coffee.
And I kinda hope producing countries get enough power to get better deals (thus increasing coffee prices further...) as they're usually getting shafted pretty hard.
> if you turn those into "specialty" coffees and upsize them, and then add ~10% sales tax
Right off the bat, it's McDonalds, there are no "specialty" coffees. And the sales tax is irrelevant, what matters is what comes out of the pocket.
$20 for McD-quality coffees and soda is insanely expensive. It puts it above places like Starbucks which makes no sense because there's a Starbucks literally 50m/150ft away from that very same McD.
Pictures of the menu at the closest McDonald’s to MacArthur Park show the coffees at ~$4 and sodas at ~$2-3 all large, which is a more realistic number but still only around half the quoted amount.
Of course there are "specialty" coffees at many McDonald's. Well over a decade ago, recognizing the margin and admitting the public interest in sweet, creamy, coffee drinks, they began a shift into direct competition with Starbucks, et al and offer a full menu of Americanized espresso and blended coffee drinks. Like at Starbucks, these easily run over $5 for the large sizes, and they're widely available.
Because of both brand loyalty, or because they also want other things from McDonald's that Starbucks don't carry, it's a extremely successful and profitable product segment for them, even when a Starbucks is "literally 50m/150ft away".
I visited London last year and was surprised & disappointed that the McDonalds across from the Trocadero did not have any such thing as simple black drip coffee (to which I could add half-and-half). The closest I could come was "flat white", which I never heard of before in the U.S.
It does seem a little bit high... but "two (large) coffees" comes in at $5.20 each and a large soda is $3.20 https://www.mac-menus.com/#McCafé-Coffees - that's not California prices though. Without additional costs (and how much more is it in CA) we're at $13.60 there. Add another $1 to each item for a guess of pricing and sales tax and round and you're at $20.
Life is indeed difficult if you’re on a tight budget yet still buying large coffees for $5.20 and somehow concluding you’re making frugal choices because “But it’s a cheaper option.”
If you’re in an airport or highway rest area, you might not have other/better choices, but if you’re on your home turf, I guarantee you can find a way cheaper option.
I can believe McDs offered to charge around $20 for 3 drinks. What I find harder to believe is the common case of people who accept that offer and then sip them while complaining about their budget.
You can easily reduce the cost of coffee and drink much better coffee. A relatively inexpensive home setup can easily get you to $.75-.50/cup and that's using good beans.
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Mariam Gergis, a registered nurse at UCLA who also works a second job as a home caregiver, said she’s better off than many others, and still she struggles. “I can barely afford McDonald’s,” she said. “But it’s a cheaper option.”
On Monday morning she sat in a booth at a McDonald’s in MacArthur Park with two others. The three beverages they ordered, two coffees and a soda, amounted to nearly $20, Gergis said, pointing to the receipt. “I’d rather have healthier foods, but when you’re on a budget, it’s difficult,” she said.
Her brother, who works as a cashier, can’t afford meals out at all, she said. The cost of his diabetes medication has increased greatly, to about $200 a month, which she helps him cover.
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