This. There are plenty of good/better CICD solutions out there, but it's tricky to compete with "comes for free with our VCS". I guess it's clear now there is no such thing as a free lunch. I feel it's a good thing for the "CICD industry" that people will be looking around to alternatives, and do a honest Total Cost of Ownership analysis.

Github actions are expensive. However, they were free for public repos and you could self-host. That’s what made them “cheap”.