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I find myself doing this for anything "work related" like slack. It's definitely a thing on Linkedin posts.

The idea is it's like TikTok for text. Short self-contained visual "things" that keep grabbing back your fading attention. I don't like it, but I like that I think about why it is and that, in a "professional" environment, it somehow (sadly) makes sense.





When I come across this sort of writing I skip it. If the writer can't be bothered to organise their ideas I won't do it for them. I find that writing style oddly grating.

In a post about how thin, superficial (and yes, lazy) things are destroying the value of your life, sigh...

Maybe it will reach the people most in need of it that way

I've only ever seen this style as a satire of hustle bros. So I assume it must be a real thing originally.



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